Apple, Martin Luther King Jr, and the Wright Brothers all started with why
Brad Feld posted on his blog this morning a recommendation to watch Simon Sinek's TEDx talk on "Starting with Why" (embedded below). I watched it and feel like I need to pass along the recommendation. The topic is important.
In the talk, Simon discusses how even though Apple, MLK Jr, and the Wright Brothers had people and companies around them who were focusing on solving the same problems, they differentiated themselves by starting not with "what are we going to make/say to solve these problems" or "how are we going to make/say it", but "why are we trying to solve these problems in the first place."
His thesis: "People don't buy what you do, they buy why you do it."
