Social networking tips interview for Bandzoogle
The folks at Bandzoogle reached out and asked if I'd share some insights on social networking for bands. Here's the interview I did with them.
The folks at Bandzoogle reached out and asked if I'd share some insights on social networking for bands. Here's the interview I did with them.
★ 5 comments | Posted by Chris on April 07, 2010 ★
Can you share your background, and how ArtistData got started?
Before ArtistData I worked for a record label and management company in Chicago called Aware. We had a joint venture with Columbia Records, so we'd handle a lot of the grassroots marketing and direct-to-fan interaction, and then run the artists through the Columbia/Sony machine for their album releases. When I was there our big releases were John Mayer, The Fray, Five For Fighting, Motion City Soundtrack, and Mat Kearney.
When I was at Aware, part of my day was exploring the growing digital marketing landscape. Part of that "exploring" was keeping a lot of our artists' profiles up-to-date across a variety of websites. It was instantly a nightmare and a pain point I knew needed to be fixed. So I left to star ArtistData to solve the pain point of data management across a network of sites.